What is Partner Central Agent Day (PCAD)?
The Partner Central Agents Day (PCAD) is a one-day, in-person enablement event designed to help AWS Partners unlock the full potential of Partner Central Agents for co-selling. Hosted across key APJ markets, PCAD brings together partner sales, alliance, and technical teams for hands-on learning, live demos, and guided implementation so you walk away with agents running in your environment and a clear plan to accelerate your co-sell motion with AWS.
Why Attend?
Partner Central Agents are transforming how partners co-sell with AWS. PCAD gives you the dedicated time and expert support to activate these capabilities against your real pipeline, not hypothetical scenarios.
Enhance Your Sales Team with Agents
Same-Day Integration
Walk Away with Your Adoption Plan
Who Should Attend?
PCAD is open to partner organizations who have completed their Partner Central 3.0 migration. This is a mandatory pre-requisite, as Agent capabilities are only accessible after migration. If your organization hasn't migrated yet, please complete migration before registering. To ensure your organization can capitalize on this event and achieves same-day implementation, please ensure the following individuals from your organization attend:
[Required] Business Persona with Partner Central Administrator access (e.g. Alliance Lead)— This individual will configure workflow automation and activate agentic integrations within your workflows.
[Required] Technical Persona with access to manage and deploy in your Partner Central Sandbox environment and your AWS Account — This individual will work directly with AWS engineers to complete agent deployment and validate data flows in real time.
[Optional] Technical Persona(s) with access to manage in-house tools – If you want to integrate internal tools (e.g. CRM, Slack, Marketo etc) with Partner Central agents and tools, this individual will work with our AWS team to configure and deploy these integrations.